Loma

We promise quality and longevity, and our passion is in the process – we research and test each raw material to ensure they’re as clean as they claim to be. Our products are Paraben, Sulfate, Sodium Chloride, Gluten and Soy free. We are also vegan friendly. And, of course, we NEVER test on animals

Kenra

We are a purely professional brand dedicated to understanding and serving today’s stylists. Our passion is developing best-in-class innovations, delivering superior and reliable results. Kenra Professional strives to elevate the stylists’ artistry and craft!

Redken

Our commitment to formulate scientifically superior products for the global salon community continues, and as we forge ahead in the millennium, our awareness of fashion, street trends and modern hair needs will only enhance our scientific strength.

Keratin Complex

Keratin Complex® revolutionized the beauty industry in 2007 when a group of industry innovators discovered a new way to care for your hair by merging proven keratin science with cutting-edge technology. They created Natural Keratin Smoothing Treatment, a first-of-its-kind smoothing treatment that pioneered the way to healthy, smooth, frizz-free hair.

DevaCurl

DevaCurl has always adapted to meet the changing needs of those who rely on our products every day. This relaunch is an exciting next step in an evolution of our products that spans more than 25 years. Our understanding of how our consumers’ needs and styling habits change is what has always made these moments of growth possible. The new dermatologist co-developed, stylist-approved DevaCurl products will give curly-haired consumers more Curl Flexibility than ever.

Matrix

Matrix is committed to serving each and every community salon and empowering stylists to create positive change for their clients and the world around them. Through inspiration and innovation, Matrix supports every salon professional to achieve their dreams and IMAGINE ALL THEY CAN BE.

Paul Mitchell

For us, producing the highest quality professional hair care available is simply not enough. Paul Mitchell is dedicated to making our world a more beautiful place. We were the first professional beauty company to stand up against animal testing, and we've long been a leader in the global effort to protect consumers from tampered products. It's easy to see that our commitment to caring for people and the planet is a driving force in everything we do.

Moroccan Oil

What began a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccan Oil has grown into an iconic beauty brand. 

Olaplex

Our humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new height

American Crew

American Crew is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created for men specifically to meet the needs of stylists. Today American Crew continues its commitment to being one of the world's most innovative and interesting companies. Around the globe, it consistently pioneers the latest styles and the most innovative products made exclusively for men.

Enjoy

We take great pride in understanding the needs and desires of the professional hairdresser and value strong industry partnerships and are firm believers in the “Evolve or Die” philosophy. Thus, we change as often as needed to ensure that every ENJOY product remains at the forefront of hair care technology and consumer demand. With decades of industry experience in professional hair care, ENJOY understands and supports all aspects of the hair care experience including salon ownership and management, branding, creative, manufacturing, distribution, education, motivation, merchandising, advertising and the customer experience.

Joico

We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job—it's our passion.

L'Anza

L’ANZA aspires to be the catalyst for stylists, educators, and consumers, to BELIEVE in their own vision for a more beautiful self and world. L’ANZA products, tools, and technologies INSPIRE and provide competence and confidence for everyone to achieve their possibilities. L’ANZA engages the world for the sake of Beauty, spurring GROWTH in every member to self-realize and influence the community.

Nioxin

NIOXIN uses advanced technologies to deliver thicker, fuller, denser-looking hair. Our commitment to innovation, supported by research, enables us to be able to help enables us to be able to help more than 50% of people worldwide who experience thinning hair..

Sexy Hair

We are a product of passion, founded by a dynamo with wits as sharp as his scissors. Michael O’Rourke built an empire by breaking all the rules. From the first, Sexy Hair was a welcome splash of red in a world of weary black and white, and proof that fun can be a seriously powerful serum. His philosophy inspired an army of awesome ambassadors, who subscribe to the school of “anything is possible”. We believe in making waves. Turning up the volume. Being seen and heard. Because if there’s one thing we’ve learned it’s that you’ve gotta take a risk to get the reward